Vintage Souls was founded by LA native, Danielle Brown, in October 2019; and picked up rapid popularity through the pandemic in 2020.
The luxury loungewear brand is created for women on the go. Their versatile apparel offers comfort for the working day whilst retaining a glamorous edge that unleashes your inner confidence. Vintage Souls is for the classic heart, the fearless spirit, and most importantly, for today's unstoppable woman.
The brand is inspired by vintage silhouettes and graphics. The collection can be worn from the start of her day and easily transition into evening.Vintage Souls focuses on specialty washes and dye novelty processes to give a beautiful, soft worn-in hand feel. Each piece is individually handcrafted and made with a bit of lived-in-soul, making the modern woman feel confident and comfortable no matter what the day brings.
Founder Danielle Brown’s combined love for vintage clothing and expansive background in wash and dye techniques led to the creation of the brand’s first piece. The embellished vintage-inspired tee caught the eye of what is now their main stockist, Free People.
Vintage Souls quickly became widely-visible online as well as in brick and mortar stores nationwide, aiding in the expansion of their product o erings into a complete ready-to-wear line geared towards women on the go. Their casual styles have a high-end aesthetic and a luxurious handfeel whilst complimenting the female form. Fabrics are carefully selected to ensure each piece exudes the best quality and then washed in innovative dyes and softened to provide the coziest feel. What sets Brown’s brand apart from the rest is her unique dye processes on simple, key items, giving pieces a one-of-a-kind feel unique to the wearer.
Born in Los Angeles, CA into a multi-cultural household, Danielle Brown grew up watching her family’s hard work and determination grow into their own successful business in the garment industry. A flourishing wash and dye house now known as Universal Garment Wash & Dye, has been servicing numerous designer brands and movie studios out of North Hollywood, CA for nearly 30 years. Growing up in the apparel industry, her love for fashion started to spark an urge to forge her own path outside of her family’s factory.
Brown got her entrepreneurial start in 2012 when she started her own online boutique, which took off quickly and kept steady momentum for several years. With the industry becoming increasingly competitive, Brown decided she would shut down and redirect her creativity and ideas to create something bigger and closer to her heart. She wanted to make elevated pieces which are both comfortable and trendy yet di erent from mainstream fashion. This led to the birth of Vintage Souls. Brown thinks of herself as an old soul, hence the brand name organically was created.